Creating an app marketing strategy is not a walk in the park. You do not wake up one day with an effective strategy in mind. With many competitors sprouting here and there, what you need is a clear mind to come up with a very effective campaign and turn it into sales.
However, it is not easy. Every mobile marketer is struggling with challenges. Here are some of the challenges a marketer for a mobile has been going through and how he can address these problems.
There are many people who can now develop apps, thus this creates the accessibility to having more and more apps each days. So how can your app standout in a pool of many apps which also have the same feature as you?
One is you need to invest app store optimization. Hire a digital company who can do the work for you and i am sure they can do it flawlessly.
2. Downloads does not mean they are being used
Though people download it, it does not mean people use them. Sometimes, it ends up not being browsed. What you can do is to fix its browsing features. It might be because it is slow to open that a user just neglect to open it. Remember your users are conscious of their time.
3. It can be erased immediately
You app must be engaging, fun, and enjoyable to use. Not some boring app that just lowers your storage space. If your app is likely this one, it may end up being erased by the user and you do not want that.
If you want more tips, check out this informative video: